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Telco Industry Questions and Answers

Claire McMahon

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Top Stories by Claire McMahon

This question was addressed by Analysys Mason in its recent White Paper ‘Using Big Data to build value for Operators'. A discernible fact from the paper was that reservations over Big Data Analytics (BDA) cannot be attributed to operators underestimating the value of the data they hold, quite the contrary: BDA is gaining interest from communication service providers (CSPs) at board level, with the distinct purpose of monetization. BDA has evolved over time, and CSPs, according to Analysys Mason, should view the proposed usage of BDA as a new stage in this process for both technology and business requirements. Recent technological advancements have led to the extraction, collation and analysis of customer insight data to a far more detailed degree, and at a much lower cost. However, budgetary constraints were cited by 40% of the 35 CSPs interviewed by Analysys Mason a... (more)

Big Data Analysis - Customers' Happiness Is Key to Unlocking Its Potential

Operators, fraught with concern over declining revenues from traditional services, are urgently seeking ways to overcome this downturn and address the true threat/opportunity from OTT players. Many are turning to Big Data analysis for answers. The ability to liberate the value of customer knowledge represents an immense opportunity. Operators possess a holistic view of their customers' activities on mobile devices, compared with the limited ability of OTT providers that can only monitor usage of a single app or site. A recent White Paper from Analysys Mason highlights that operat... (more)

The Looming End to the 'War on Privacy'

I recently attended European Communication's Big Data Seminar, accompanied by the usual crowd - leaders from MNOs, vendors, consultancies and industry publications. Whilst jostling my way toward the breakfast buffet, the word that echoed throughout the breakout room was ‘privacy'. It seemed to be the topic of choice for networking small talk. The key note presentations that followed mirrored the chatter, each covering differing aspects of privacy issues - the unifying theme of which seemed to be the notion that we are now at a crossroads - to the right is strict legislation term... (more)

The Secret Killer of Telecoms

Operators, faced with declining revenues from traditional services, are questioning their fate. The reality is, they need to adopt changes, and fast. Big Data Analytics is being heralded by many as a way in which operators can overcome this downturn and address the true threat/opportunity from OTT players. However, adoption has been slow and industry analysts have been grappling to find out why. In a recent report[1], research giant Gartner listed privacy as the biggest threat to a CSP data monetization strategy. A survey [2] conducted by Analysys Mason of 35 CPSs concluded simi... (more)

Apps and Ops - Friends or Foes?

OTTs may be the customers' friends but they're a burden to revenue-stricken telecom operators who have watched these small players evolve into a major threat to their existence. The impact of OTT players is spreading throughout the telecom value chain, adversely impacting traditional operator revenues, particularly in certain markets and age groups. Free from the constraints of expansive overheads, they're adaptable and willing to experiment. This has often culminated in innovative services which are superior to what operators can offer. In the US and top 5 EU countries, IP mess... (more)