I just returned from a two-week business trip to China. I realize that some
will shudder upon hearing the words ‘business trip' and whilst the trip was
typically arduous, it proved to be an incredibly insightful experience...
After only a few hours working alongside my Chinese colleagues, the
differences between what's expected by Telco customers in Europe and Asia
begun to appear. And over the next few days the differences mounted. At first
they were confusing, then amusing, but ultimately intriguing.
The notion of lucky numbers was the most striking. In China customers pay a
premium to select number patterns which are deemed particularly auspicious,
including ascending sequences and multiple occurrences of the number ‘8'.
Selecting your ‘lucky number' is an integral component of the sign-up
Whilst variants of this feature exists internationally as ‘memorab... (more)
Telco consultancy Northstream has just estimated the potential gains Western
European operators could realize through Real-time Self-Service (RTSS), and
the results are staggering.
The objective of the study was to ascertain the impact RTSS has had on OPEX
and revenues for North American and Asian operators (nominated due to their
disparate contexts). The most glaring discovery was that, by comparison, West
European data products are in their infancy; lacking the innovation seen
In the US, for example, the recent adoption of novel shared data plans and
the real-time ... (more)
I recently attended European Communication's Big Data Seminar, accompanied by
the usual crowd - leaders from MNOs, vendors, consultancies and industry
publications. Whilst jostling my way toward the breakfast buffet, the word
that echoed throughout the breakout room was ‘privacy'. It seemed to be the
topic of choice for networking small talk.
The key note presentations that followed mirrored the chatter, each covering
differing aspects of privacy issues - the unifying theme of which seemed to
be the notion that we are now at a crossroads - to the right is strict
legislation term... (more)
Operators, faced with declining revenues from traditional services, are
questioning their fate. The reality is, they need to adopt changes, and fast.
Big Data Analytics is being heralded by many as a way in which operators can
overcome this downturn and address the true threat/opportunity from OTT
players. However, adoption has been slow and industry analysts have been
grappling to find out why.
In a recent report, research giant Gartner listed privacy as the biggest
threat to a CSP data monetization strategy. A survey  conducted by
Analysys Mason of 35 CPSs concluded simi... (more)
Operators, fraught with concern over declining revenues from traditional
services, are urgently seeking ways to overcome this downturn and address the
true threat/opportunity from OTT players. Many are turning to Big Data
analysis for answers.
The ability to liberate the value of customer knowledge represents an immense
opportunity. Operators possess a holistic view of their customers' activities
on mobile devices, compared with the limited ability of OTT providers that
can only monitor usage of a single app or site.
A recent White Paper from Analysys Mason highlights that operat... (more)