OTTs may be the customers' friends but they're a burden to revenue-stricken
telecom operators who have watched these small players evolve into a major
threat to their existence.
The impact of OTT players is spreading throughout the telecom value chain,
adversely impacting traditional operator revenues, particularly in certain
markets and age groups. Free from the constraints of expansive overheads,
they're adaptable and willing to experiment. This has often culminated in
innovative services which are superior to what operators can offer. In the US
and top 5 EU countries, IP messaging penetration of smartphones now averages
35%  and Strategy Analytics predicts that operators could lose over $3
billion in mobile messaging revenues alone in the next five years.
Let's just remind ourselves of what OTT stands for: Over The Top. These
players are operating above th... (more)
This question was addressed by Analysys Mason in its recent White Paper
‘Using Big Data to build value for Operators'. A discernible fact from the
paper was that reservations over Big Data Analytics (BDA) cannot be
attributed to operators underestimating the value of the data they hold,
quite the contrary: BDA is gaining interest from communication service
providers (CSPs) at board level, with the distinct purpose of monetization.
BDA has evolved over time, and CSPs, according to Analysys Mason, should view
the proposed usage of BDA as a new stage in this process for both technolo... (more)
We all love a good moan, whether it's about the weather, the government or
traffic - not forgetting bad customer service. However, the problem with the
latter from a merchant's perspective is that negative talk naturally damages
reputations. Furthermore, discussions on positive customer experiences, that
could potentially restore dented names, are seldom conversed.
However, for CSPs, the cost of bad customer service is proving to be more
than marred reputations. On a global basis, around 20% of mobile customers
churn as a direct result of poor customer care. CSPs are under imme... (more)
I recently attended European Communication's Big Data Seminar, accompanied by
the usual crowd - leaders from MNOs, vendors, consultancies and industry
publications. Whilst jostling my way toward the breakfast buffet, the word
that echoed throughout the breakout room was ‘privacy'. It seemed to be the
topic of choice for networking small talk.
The key note presentations that followed mirrored the chatter, each covering
differing aspects of privacy issues - the unifying theme of which seemed to
be the notion that we are now at a crossroads - to the right is strict
legislation term... (more)
Operators, fraught with concern over declining revenues from traditional
services, are urgently seeking ways to overcome this downturn and address the
true threat/opportunity from OTT players. Many are turning to Big Data
analysis for answers.
The ability to liberate the value of customer knowledge represents an immense
opportunity. Operators possess a holistic view of their customers' activities
on mobile devices, compared with the limited ability of OTT providers that
can only monitor usage of a single app or site.
A recent White Paper from Analysys Mason highlights that operat... (more)