Operators, fraught with concern over declining revenues from traditional
services, are urgently seeking ways to overcome this downturn and address the
true threat/opportunity from OTT players. Many are turning to Big Data
analysis for answers.
The ability to liberate the value of customer knowledge represents an immense
opportunity. Operators possess a holistic view of their customers' activities
on mobile devices, compared with the limited ability of OTT providers that
can only monitor usage of a single app or site.
A recent White Paper from Analysys Mason highlights that operators are
currently formulating strategies to use Big Data Analytics as a tool to mine
and monetize customer knowledge from their networks. The prevailing modes for
monetization include mobile advertising and the sale of customer data to
third parties. However, before these strategies can be e... (more)
OTTs may be the customers' friends but they're a burden to revenue-stricken
telecom operators who have watched these small players evolve into a major
threat to their existence.
The impact of OTT players is spreading throughout the telecom value chain,
adversely impacting traditional operator revenues, particularly in certain
markets and age groups. Free from the constraints of expansive overheads,
they're adaptable and willing to experiment. This has often culminated in
innovative services which are superior to what operators can offer. In the US
and top 5 EU countries, IP mess... (more)
We all love a good moan, whether it's about the weather, the government or
traffic - not forgetting bad customer service. However, the problem with the
latter from a merchant's perspective is that negative talk naturally damages
reputations. Furthermore, discussions on positive customer experiences, that
could potentially restore dented names, are seldom conversed.
However, for CSPs, the cost of bad customer service is proving to be more
than marred reputations. On a global basis, around 20% of mobile customers
churn as a direct result of poor customer care. CSPs are under imme... (more)
This question was addressed by Analysys Mason in its recent White Paper
‘Using Big Data to build value for Operators'. A discernible fact from the
paper was that reservations over Big Data Analytics (BDA) cannot be
attributed to operators underestimating the value of the data they hold,
quite the contrary: BDA is gaining interest from communication service
providers (CSPs) at board level, with the distinct purpose of monetization.
BDA has evolved over time, and CSPs, according to Analysys Mason, should view
the proposed usage of BDA as a new stage in this process for both technolo... (more)
Operators, faced with declining revenues from traditional services, are
questioning their fate. The reality is, they need to adopt changes, and fast.
Big Data Analytics is being heralded by many as a way in which operators can
overcome this downturn and address the true threat/opportunity from OTT
players. However, adoption has been slow and industry analysts have been
grappling to find out why.
In a recent report, research giant Gartner listed privacy as the biggest
threat to a CSP data monetization strategy. A survey  conducted by
Analysys Mason of 35 CPSs concluded simi... (more)